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Highsnobiety's 'It's Zef' features the best in Cape Town Retail and Design


Aside from the bullshit name, 'It's Zef', which reduces Cape Town's energetic streetwear culture to a 5 year old trend that was a gross appropriation of culture even in its prime, Highsnobiety's feature on local streetwear provides an amazing look into the best that Cape Town retailers and designers have to offer.


The editorial exhibits a mixture of local and international product from top CT retailers like our good homies Baseline, local high flyers AKJP and of course, your boys. Shot in our hood, the images depict authentic local styles in a raw semi urban environment.






Photography: Andrea Olivo

Styling: Gavin Mikey Collins Assisted by Kalo Canterbury

Hair and Make Up: Suaad Dawood

Models: Sanele from BOSS and Kayrin From Fanjam

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